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DIGITAL MARKETING

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Digital Marketing

Digital Marketing is marketing of products or services using digital channels and digital technologies such as mobile, desktop, smartphone, tablet to reach consumers.

Main objective is to promote brands through various types of digital media.

Digital Marketing is also known as Online Marketing. Do you know Digital marketing started in early 1990s.

Digital Marketing has changed the way brands and businesses use technology for marketing.

BENEFITS OF DIGITAL MARKETING

1. Low Cost
While newspaper, television and other such media ads cost a lot, advertising through the internet is quite affordable.

2. Real Time Result
Digital marketing or online marketing you can measure and view everything from number of visitors, conversion rate, busiest period of the day and bounce rate too with ease.

3. Brand Development
When the question of brand image arises among digital marketing vs traditional marketing, Digital marketing has an added advantage. Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog. This helps to build an image of your brand consistently.

4. Non-annoying
People do not purchase a newspaper to look at the ads or watch a television to be interrupted by commercials. However, with online ads, one has the power to choose to see an ad or not, participate in a social media discussion group or read or ignore a marketing email. Besides, you can also target a specific audience for these ads which. Hence by being non-intrusive and non-annoying as opposed to the traditional marketing.

5. Greater Exposure
Any traditional form of marketing device, be it television commercials or a newspaper ad, can only cover a certain area or population sector of a region. As opposed to this, an online advertisement has the ability to reach out to a widespread population, even the whole of world.

6. Better Engagement
No traditional marketing mode, allows you to interact with your audience and really engage them with your brand. However, with digital marketing strategies, you can not only interact with your targeted audience in the real time, but also make prompt and fruitful steps based on their quick feedback's. You can also engage your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service.

7. Quicker Publicity
Owing to real time results with digital marketing, you get instant publicity and even if you do not, you can instantly know which of your ad isn’t working.

8. Works for Every Stage or Field
Digital marketing allows even small businesses with a handful of staff members to expand their brand presence and manage advertising and marketing front, which of course cannot be held true with traditional marketing methods which renders the small businesses and start ups at disadvantage.

9. Easy Analytics
With digital marketing measuring the your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit.

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