Digital Marketing is popular because of the popular search engine like Google and most with used Social Media Platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat and many more.
Recently all major organizations are adopting Digital ways for maintaining there brand reputation and for fast connectivity with end user or customer
When the question of brand image arises among digital marketing vs traditional marketing, Digital marketing has an added advantage. Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog. This helps to build an image of your brand consistently.
Digital Marketing agency helps in measuring the marketing efforts with very easy. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit.
Companies that use digital marketing generate 78% more business compared to the companies who do not use social media marketing.
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you are doing but ad spend tends to be lower than traditional marketing.
With remarketing ads, email and text marketing, and social media you can be in front of your audience while they use many different apps on their mobile phones.
Nowaday many consumers have started doing their shopping online on Flipkart, Myntra, Tata Cliq, Amazon, Snapdeal and many more sites
Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio
Digital marketing lets you track customer activities. You can monitor which ads and types of content they have seen shortly before they make a purchase.
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