FAQ Of Digital Marketing
Q.1 What is digital marketing?
A. Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Q.2 What does a digital marketer do?
A. Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you are new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
Q.3 Would my business benefit from digital marketing?
Definitely. Though companies in many business categories continue to approach digital marketing with doubt, avoiding digital marketing contradict your business access to the media with the majority of consumers turn to first and at all hours of the day.
Q.4 How often should I update my website?
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
Q.5 What is content marketing?
Content marketing is the creation and distribution of educational or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
Q.6 What do I need to know about mobile marketing?
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
Q.7 Do I need a blog?
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
Q.8 What content should we create?
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
Q.9 How often do I need to publish blog posts or create new content?
First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.
Q.10 Do I need a professional copywriter?
If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action.